Responsive website for Devspace. Made with a simple, yet powerful design system and templated for a seamless CMS integration.
When I was seven, I watched Space Jam for the first time. That movie blew my seven-year-old brain out. Bugs Bunny and Michael Jordan existing in the same realm!? It was pure sorcery. The idea that the magical world of cartoons and the physical world can co-exist in one place opened a world of possibilities for me.
A few years later the internet entered in my life. And it was exactly what I had imagined and hoped for all this time. I remember the time before the internet, but I also remember not sleeping for two days because of the excitement of what it can offer - the sheer opportunity of me existing in the same realm as Bugs Bunny.
The product detail page for Philips Lumea IPL. Designed and animated by me. This was a real, interactive, scrollable prototype made with Principle.
That hype turned into a passion. When I started studying Communication and Multimedia Design (UX wasn't even a thing then), smartphones just about started taking off. I could surf the wave of mobile applications and responsive web from its very start.
Fast forward to my graduation in 2016 and landing my dream job a month later - UI designer. By then, the magic and hype were a bit worn off, the web had become a utility - functional, plain, and boring. I never fully understood who decided that websites should be boring, mundane, and soulless. Throughout my career, I always rebelled against this idea. Following trends I don't believe in? Nope. Agreeing with social norms just because it's the easiest path? Not my journey.
There was a time when functional, reliable, and usable were enough. That time is over. Too much noise, too crowded space. Making something functional - like a clickable PDF wouldn't cut it. Believe me. People want magic.
An app I got to fully design and animate from concept to campaign launch. Breaking all UX rules, creating a UI-less and seamless experience for Gen-Z audience.
What is truly missing in most digital experiences is the emotional aspect. But emotions are so misunderstood and complicated, no? No. They are the base of our human existence, the way we experience the world. What made us think that not taking them into account in the digital space would harness success? I know what - the data-drivenness and the short-term gains.
I have spent years thinking about materializing emotion in design in a way that is measurable and visible. What I did manage to visualise is a more cohesive framework of all the elements that a digital product should have to make it possible for humans to be able to connect with it.
The framework I like when designing for desktop and mobile. Only functionality doesn't cut it anymore, there are more elements needed to connect to the audience.
My vision is to move brands away from a copy-paste culture of mediocracy and bring them closer to their audience with real, emotional, and uniquely theirs story & design. At each step of the process.
My aim is to bring agency-worthy work for a fraction of the cost and time it takes a big agency to deliver. Because proper branding shouldn’t be expensive, it should be unique and made by humans, for humans.
Initial design and prototype for a fintech startup that wants to empower Millennials and Gen-Zs to get a hold on their financial freedom before it's too late.
